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Introduction to Neuromarketing

Neuromarketing is a relatively new field of study that has gained quite a bit of popularity in recent years. It combines the principles of neuroscience with marketing to better understand consumer behavior and decision-making. By using advanced technological tools like EEGs, fMRIs, and eye-tracking software, neuromarketers are able to analyze and interpret various neurophysiological responses to marketing stimuli.

build and grow a digital growth marketing team & department

13 Mar: How to Build a Growth Marketing Department: A Detailed Guide!

Building a growth marketing department to help your organization reach its full potential requires vision, resources, and the right strategy. As CEOs, CXOs, founders, owners, chairsmen and VPs of businesses large and small are quickly discovering – modern marketing strategies require an agile and dedicated team focused on delivering results.

Customer centric marketing opinion driven growth strategy for business and startup companies

27 Feb: Difference between being opinion-driven and customer-centric in modern marketing

In the world of marketing, it’s easy to get caught up in your own opinion. With so many voices and so much information being thrown at you all the time, it’s easy to forget that at the end of the day, your customers are what matter most. Should you be customer-centric in your marketing efforts, or opinion-driven? Let’s find out!