Zenith by Astaut
Zenith Growth Summits
ZiGs for short
It is the productized business & growth advisory as a service (PaaS)
Offered by hundreds of subject matter experts worldwide, Zenith is the solution previously deemed impossible in frequent business scenarios everywhere.
The major question and reason Zenith exists is
How can you build a process that improves itself?
In every business & organization of any sort, change is inevitable.
Smart business owners aim to direct change to their growth benefits
But it doesn’t always go well or easy.
The primary business growth pillar is marketing, and in the age of constant change, it often does NOT go well for businesses to handle this change & adaptation.
Symptom: The shortest tenure between all C-level executives is
CMO
We disrupt exactly this.
We do not think there is ever a marketing problem, there is always a business problem.
Your C-level & your board are not stupid, they would have kept the CMO if growing growth is secured.
Your hiring decisions, especially for the founding & early team are not stupid, you did your best to hire the right person to occupy this role.
Your marketing hires are not stupid, they are professionals in understanding what you do so they can express it further, better, and deeper to your audience(s).
Yet
In our experience which led to forming Zenith and got you here to read this…
Given that marketing is just a mirror of business…
We do not think there is ever a marketing problem.
There is a business problem.
Marketing is a mirror of everything you do in your business; right or wrong.
Yet, a mirror that suited you yesterday may require an update to suit you today.
Growth goes wrong when:
- There is a business problem that affects marketing
- There is active marketing but distracted or not empowered
- There is ongoing marketing that is gradually yielding less
- Marketing that got us here is not taking us any further
- Our business is confused about what or how to market
- Our marketing is doing well on paper, but no real growth
- Our marketing & growth are evolving but on a humble scale
- Our marketing & growth are stagnant or not evolving
- Our marketing (or hires) overpromises, our business underdelivers
Here at Zenith by Astaut
We consulted, advised, and mentored hundreds of businesses worldwide on these scenarios and plenty more!
We mentor people on their careers, people’s careers within an organization, growth alignment within an organization, and growth fulfillment in how organizations reach their goals.
We see employees, management, and clients as people who would love an alignment.
Our focus is not consultancy, training, or doing your marketing; it is helping you reach this alignment and unlock your full growth potential.
We do not preach that you need to add more resources to grow, we roll-up sleeves and help you master your alignment within your current capacity.
When alignment happens, and you grow, you need newer better alignment; we are here for that too!
Choosing a strategy, leader, or team to lead your growth is difficult, it’s more difficult because you know if it worked now, it won’t work later.
Leadership & stakeholders cannot focus on this while growing the business, so they resort to change.
How many businesses you know frequently change their marketing leadership and stay afloat?
Zenith by Astaut is here to save you all the hassle.
If you’re selected, Zenith becomes your growth partner, offering you:
- Ad-hoc customized growth summits
- Quarterly growth plan instructions & updates
- Growth partner board that delivers your growth actions, ready to apply.
- A community that grows you as every day goes by, with every step it takes
If it’s not very clear, it doesn’t qualify as a process.
If it has several moving parts, it’s not a process
If it needs improvement, it’s not a ready process
If improvements occur, nothing guarantees it will keep working
If it’s a closed system, no improvements needed
If it’s an open system, integration problems occur
If it can’t improve anything, it’s a useless process
If it can improve things outside itself, it’s a self-blind process